DKNY has tapped Hailey Bieber as its new global face, blending her sleek aesthetic with the vibrant character of contemporary New York.
The brand begins a new chapter with Hailey Bieber as global ambassador. An icon of effortless style and muse of her generation, the model embodies the essence of New York in the label’s latest campaign: an ode to college chic reimagined with contemporary boldness.
Shot by Mikael Jansson in an industrial warehouse reminiscent of the authentic Lower East Side, Hailey poses in key pieces from the new collection: structured black blazers, crisp white shirts, chunky loafers and touches of urban denim. But it’s the oversized garments that set the tone this season: from the black faux fur coat to the brown leather bomber jacket, and a neon-letter varsity jacket fusing nostalgia with forward-thinking edge.
Among the most coveted accessories are the new Hadlee bag, the Paula Commuter Tote and the return of the iconic Chana’89. The campaign strikes the perfect balance between laid-back sophistication and the streetwear codes that have defined DKNY since its beginnings.
“Hailey brings an energy that truly captures the soul of New York. Her style is aspirational yet approachable – exactly what DKNY represents,” said Jeff Goldfarb, Executive Vice President of G-III Apparel Group.
