Hailey Bieber stars in Victoria’s Secret’s new Valentine’s Day campaign, a contemporary ode to desire, comfort and everyday sensuality.
Hailey Bieber becomes the unmistakable face of Victoria’s Secret’s new Valentine’s Day campaign, a modern ode to desire, comfort and everyday sensuality. Under the concept A Very VS Valentine’s, the brand unveils a collection designed to embrace every way of celebrating 14 February — from seductive lingerie to irresistibly soft loungewear.
Joined by Isabeli Fontana, Maty Fall Diba and Alexis Carrington, Hailey Bieber leads a campaign that places the spotlight firmly on the label’s latest silhouettes. Standout pieces include the Heart Chiffon Unlined Bralette and Heart Chiffon Bikini Panty, heart-print designs that reimagine classic lingerie with a lighter, fresher and more contemporary approach.
The collection also explores a more overtly sensual register through the Very Sexy Euphoric and Very Sexy Blush fragrances, conceived as gifts that extend the experience beyond clothing. For those celebrating Valentine’s Day in a more relaxed — or galentine’s — spirit, Victoria’s Secret introduces the Glazed Satin Heart Short Pajama Set, a satin pyjama ensemble that pairs extreme softness with thoughtful design.
At the centre of the narrative is Hailey Bieber, presenting the brand’s newest bras, lingerie and sleepwear, and embodying a confident, modern femininity free from excess. Each look feels adaptable to different moods and plans, reinforcing the idea that true luxury lies in feeling both comfortable and desirable.
With this campaign, Victoria’s Secret continues to reaffirm its shift towards a more inclusive and conscious sensuality, where style adapts to real life without losing visual impact. And Hailey Bieber, once again, proves why she has become one of the most influential figures in today’s fashion system: natural, aspirational and perfectly attuned to the cultural pulse of the moment.
The new Valentine’s Day collection is now available online and in Victoria’s Secret stores, marking one of the season’s most talked-about launches in lingerie and lifestyle.
