Dua Lipa parted ways with her talent agency and took control of her music and image, marking the beginning of building her own empire.
In 2022, Dua Lipa severed ties with her representation amidst a dispute over revenue. Despite earning over £22 million that year through touring and brand deals, the singer wanted more control over her career. Rather than waiting for change, she made a bold move that few artists dare to make: she fired her agency.
Since then, Dua has been building an empire on her own terms. She founded her own company, Radical22, alongside her father, allowing her to rewrite the rules. She signed a global deal with Warner Chappell that granted her full ownership of her masters and publishing rights—ensuring that her music is entirely hers.
But Dua didn’t stop at musical control. She became directly involved in fashion design, co-creating a collection with Donatella Versace, which debuted in Cannes. She played an active role in creating moodboards, selecting samples and developing sketches. She also launched Service95, a culture-focused platform curated entirely by her—proving she doesn’t rely on ghostwriters to share her insights and recommendations.
In addition, she has struck deals with brands such as Porsche and YSL Beauty—not for easy money, but because they reflect her style and values. While many pop stars chase virality, Dua Lipa is focused on building a legacy: she is investing in ownership and real control.
In a world where the music industry rarely gives artists room to become moguls, Dua didn’t wait to be given a seat at the table—she decided to build her own.
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