I.N from Stray Kids has become the latest ambassador for Bottega Veneta, marking a milestone in the union of Italian luxury and the global influence of K-pop.
The prestigious Italian fashion house, Bottega Veneta, announced I.N, a member of the South Korean group Stray Kids, as their new brand ambassador. This appointment underscores the growing impact of K-pop idols on the world of luxury fashion.
I.N, whose real name is Yang Jeong-in, has showcased a notable interest in fashion in recent years. In September 2024, he attended Bottega Veneta’s Spring 2025 show during Milan Fashion Week, seated in the front row alongside icons such as A$AP Rocky and Kendall Jenner. He has also been featured in various fashion editorials, including a Rolling Stone UK cover, wearing pieces from the brand.
I.N’s addition to Bottega Veneta reflects a trend of luxury brands seeking to engage with younger and more diverse audiences. Other Stray Kids members have also been named ambassadors for renowned labels: Hyunjin for Versace in July 2023 and Cartier in September 2024; Felix for Louis Vuitton in August 2023; and Bang Chan for Fendi in January 2025.
This strategic move by Bottega Veneta not only strengthens its presence in the Asian market but also enhances its appeal among global K-pop fans. The collaboration with I.N promises to bring fresh, contemporary energy to the brand, blending Italian elegance with the vibrancy of Korean pop culture.
