Jack McCollough and Lazaro Hernandez take over the creative direction of Loewe, marking a new era after Anderson’s tenure.
The Spanish brand Loewe embarks on a new chapter with the appointment of Jack McCollough and Lazaro Hernandez, founders of Proenza Schouler, as creative directors. The duo will take the helm from April 1, following the departure of Jonathan Anderson, who redefined the house’s visual language for over a decade.
McCollough and Hernandez founded Proenza Schouler in 2002 after graduating from Parsons. Their senior thesis collection was entirely purchased by Barneys New York, launching them into the industry with a remarkable start. Known for their post-minimalist and sophisticated approach, they have won multiple awards, including the prestigious CFDA Womenswear Designer of the Year.
LVMH had been in discussions with the duo for years, and they still retain a stake and presence on the board of Proenza Schouler. Their vision for Loewe promises a less surreal yet equally contemporary reinterpretation of the brand’s artisanal heritage, with a particular focus on leather craftsmanship.
There are no details yet about their first collection, but the designers will visit the Madrid workshops before relocating from New York to Paris. Their arrival strengthens Loewe’s global and sophisticated positioning within the LVMH universe.
