Jacob Elordi officially debuts as Cartier’s new ambassador in a tender campaign shot by Sofia Coppola, celebrating modern love.
Jacob Elordi is back on our screens, but this time, it’s not a red carpet look or Bottega ensemble doing the talking. The Saltburn actor makes his official debut as Cartier’s newest brand ambassador, starring in the maison’s latest campaign LOVE Unlimited, directed by none other than Sofia Coppola.
Shot in New York City, the short film explores the intimacy, nostalgia and timelessness that define Cartier’s LOVE bracelet, reframing the iconic design through Coppola’s signature cinematic lens.
“This campaign celebrates the different aspects of love and the feeling of love, and how it’s not always romantic—it can be love for a friend, for a family member, or even a place,” shared Coppola in a statement. “That’s what makes it so universal.”
Alongside Elordi’s emotional performance, the campaign also features a behind-the-scenes photo series taken by his sister, Isabella Elordi, capturing the vulnerable atmosphere on set with rare tenderness.
The project also marks a creative reunion between Coppola and Elordi, following their collaboration on Priscilla, adding depth and nuance to this elegant reinterpretation of the LOVE icon.
Explore the LOVE Unlimited campaign and the full Cartier collection now at cartier.com.
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