Seguir a xmagoficial en Instagram
Jacquemus and Apple redefine fashion with their upcoming show
Seguir a xmagoficial en Instagram
Jacquemus revolutionises fashion in Paris with Apple: their ‘La Croisière’ show will be filmed exclusively on iPhone 16 Pro Max, blending technology and haute couture.
Jacquemus, renowned for breaking boundaries in the fashion industry, is set to amaze once again at Paris Fashion Week with its Spring 2025 show, titled ‘La Croisière.’ Taking place on 26 January in the former residence of French architect Auguste Perret, this event promises to be an innovative experience that seamlessly blends fashion and technology.
Jacquemus has chosen to forgo traditional cameras, opting instead to film the show exclusively with ‘iPhone 16 Pro Max’ devices in collaboration with Apple. With a specially designed setup, the iPhones will be integrated into the scenography to deliver an immersive and interactive experience. The 45 in-person attendees will enjoy an intimate atmosphere, while a global audience can follow every detail through 17 strategically placed iPhones, capturing unique angles and leveraging advanced features like cinematic slow-motion mode.
This bold move highlights not only Jacquemus’ creativity but also its ability to redefine how collections are presented. With this approach, the designer cements his role as a pioneer at the crossroads of fashion and technology, setting a new standard for the industry.
