Jacquemus and Nike unveil their latest collaboration: the “SWOOSH BAG.” Who will be the face of this intriguing campaign?
The latest in a series of collaborations between the French fashion brand Jacquemus and the sportswear giant Nike is a campaign focused on the “SWOOSH BAG.” So far, we’ve only been treated to a tantalising post on Instagram, showcasing the bag and announcing its release on Monday, February 26, 2024. The bag is crafted from black leather, featuring a zipper and an adjustable strap. Nike’s iconic swoosh logo shapes the bag, accompanied by Jacquemus’s iconic silver branding.
The caption of the post also reads “GUESS WHO’S THE FACE?”, teasing fans. In the posted image, a hand can be seen holding the bag, and although neither of the brands has confirmed anything, fans speculate that it will be American athlete Sha’Carri Richardson. The reason for this speculation lies in the distinctive tattoo seen in the campaign photo, as well as rumors that she signed a contract with Nike late last year.
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