Jacquemus unveils La Croisière in Egypt: a serene campaign that fuses fashion, landscape, and contemplation in perfect harmony.
Once again, Jacquemus surprises with a campaign that redefines the concept of travel and fashion. For its Spring-Summer 2025 collection, the French brand chose Egypt as the backdrop for La Croisière—a visual proposal blending sculptural silhouettes with ancient landscapes.
Photographed by Egyptian artist Mohamed Sherif, the campaign moves away from holiday clichés to embrace a contemplative aesthetic. Far from the Parisian bustle, the images place models Angelina Kendall and Mohamed Hassan in quiet settings: dunes, pyramids, and the banks of the Nile. Each frame conveys a serene tension, where fashion merges with nature rather than overpowering it.
Light fabrics, precise cuts, and neutral tones melt into the surrounding elements: sand, stone, and water. There are no artifices—only an invitation to observe closely. This campaign doesn’t seek spectacle; it opts for intimacy and a slower rhythm.
With La Croisière, Jacquemus proposes a new form of luxury: dressing with intention, moving with calm, and finding beauty in the essential. A sophisticated take on travel, not as an escape, but as a means of connection—with space and with identity.
