Jacquemus returns to Paris Fashion Week with ‘LA CROISIÈRE,’ an intimate and minimalist collection for FW25.
After several years of taking his shows to remote destinations, Simon Porte Jacquemus made his highly anticipated return to Paris Fashion Week with the ‘LA CROISIÈRE’ collection for Autumn/Winter 2025. The French designer presented the collection in an exclusive location: the former apartment of architect Auguste Perret, a space of significant historical and architectural importance.
On this occasion, Jacquemus opted for a more intimate format, inviting only 40 people, including figures such as Central Cee, Tyla, and Pamela Anderson. The runway featured renowned models like Christy Turlington, Adriana Lima, and Alex Consani, who wore stunning sculptural dresses, embodying the minimalist and elegant essence of the brand.
What stood out the most was Jacquemus’ innovative approach: the entire show was filmed using iPhones, with 17 iPhone 16 Pro Max cameras placed strategically to capture every angle of the event. According to Jacquemus himself, the collection aims to showcase “our silhouettes in the intimacy of the apartment,” creating a more personal and direct connection with the audience.
This return marks an important milestone in Jacquemus’ evolution and his experimental approach to contemporary fashion.
