Jang Won-Young, New Global Ambassador for Tommy Jeans

Tommy Hilfiger selects Jang Won-Young as ambassador, merging American fashion with the global influence of K-pop in its latest campaign.

The iconic fashion brand Tommy Hilfiger has announced K-pop star Jang Won-Young as its new global ambassador and the face of the summer campaign for Tommy Jeans. Known for her charisma, style, and international presence, the 20-year-old artist — a member of the successful group IVE — represents a new generation that blends music, fashion, and authenticity.

The campaign, photographed by Mok Jung-Wook, features Wonyoung in a range of looks that combine relaxed streetwear aesthetics with a feminine touch. Highlighted pieces include red, white, and blue T-shirts, classic jeans, midi dresses, and pleated mini skirts. The collection is now available at Tommy Hilfiger stores, tommy.com, and selected partners, with sizes ranging from XXS to XXL and prices between $35 and $139.

Wonyoung expressed her excitement about joining the brand, emphasising her desire to inspire others to celebrate their individuality. For his part, Tommy Hilfiger praised her authenticity and her ability to redefine modern style with elegance and confidence.

With this collaboration, the brand embraces a global vision of fashion, uniting American heritage with the vibrant influence of Asian pop culture.