Jasmine Paolini stars in Golden Goose’s new campaign featuring the ‘True-Star’ trainers

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Golden Goose unveils its new ‘True-Star’ trainers with Jasmine Paolini, blending vintage style, authenticity, and Italian sporting spirit.

The Italian brand launches its latest trainer silhouette, the ‘True-Star’, with tennis player Jasmine Paolini as the face of the campaign. Known for its distinctive distressed-look sneakers, Golden Goose presents a design inspired by 1960s running shoes, adapted to today’s trend for flat soles.

Courtesy of Golden Goose

The ‘True-Star’ stands out with its square toe, collapsible heel, and mismatched trekking-style laces, and also comes with an extra set for customisation. It’s available in white leather, tobacco brown suede, and a feminine pink suede version with metallic accents.

Courtesy of Golden Goose

Paolini, currently ranked number 4 in the world and a brand ambassador since January, embodies a relaxed and authentic image in the campaign. In the video, she reflects on the importance of staying true to one’s values: “Authenticity is doing what’s right and acting with integrity,” she says.

The new model, priced at €545, is now available on the Golden Goose website, in physical stores, and at selected retailers.

Founded in 2000, Golden Goose continues to champion innovation with a handcrafted spirit and a strong connection to its global community.

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