K-pop star Jennie teams up once again with Beats to launch exclusive Onyx Black headphones featuring custom design and new music.
The worlds of music and fashion intersect once again in one of the most anticipated collaborations of the moment. Jennie, one of the most influential figures in K-pop, joins forces with Beats to introduce the new Beats Solo 4 Jennie, a special edition that strengthens their creative partnership and reinforces her impact within the contemporary lifestyle space.
Following the overwhelming success of their first collaboration — which sold out in under 24 hours — this second release arrives with a more refined proposal, closely aligned with the artist’s evolving aesthetic. The new model features an Onyx Black finish, a deep monochrome shade that reflects Jennie’s signature sophisticated and minimal style. The result is an accessory that goes beyond technology, seamlessly integrating into a modern wardrobe.
The design incorporates details that elevate the product to a more personal level. Among them are two detachable black bows, adding a distinctive visual touch, alongside UltraPlush ear cushions adorned with symbols inspired by Jennie’s music. A matching case completes the set, reinforcing a cohesive vision that balances both functionality and style.
This launch, however, extends beyond design. As a central element of the project, Jennie introduces an unreleased track, expanding the experience into a creative dimension. This decision strengthens the narrative of the collaboration, where music, identity and design merge into a cohesive statement.
The accompanying visual campaign further amplifies this concept. Through a conceptual video, Jennie leads a hypnotic visual journey where the headphones are integrated into a carefully constructed and immersive aesthetic. The direction embraces a sensory storytelling approach, transforming the product into part of an emotional experience rather than a simple accessory.
Jennie herself explained the meaning behind this second collaboration in her own words: “We always knew my first drop with Beats was just the beginning of the story. This second chapter truly represents my personal evolution and self-discovery.” With this statement, the artist makes it clear that the project is not merely a commercial move, but part of a broader creative process.
Another key element is the connection with her audience. Alongside the launch, Jennie has curated an exclusive playlist on Apple Music, designed to complement the listening experience and reflect the sonic universe behind this new chapter. This digital extension expands the reach of the project and reinforces its immersive nature.
The release is set for 24 April, when the headphones will be available through Apple’s official website.
