Jennie dazzles with a celestial aura in the ‘ZEN’ music video

Jennie merges surreal aesthetics and celestial energy in ‘ZEN,’ her new music video directed by Cho Gi-Seok for Ruby.

Following the announcement of her highly anticipated debut solo album, Ruby, Jennie has unveiled the music video for ‘ZEN,’ one of the new tracks included in this project, which is set to be released on March 7.

In this visual work, Jennie explores a series of mythical and celestial characters moving between different realms, exuding a blend of serenity and bold confidence. Her “aura” is unmatched, captivating at every moment with her magnetic presence.

The music video, directed by South Korean photographer and KUSIKOHC streetwear brand founder Cho Gi-Seok, reflects the artist’s signature style: a delicate, surreal aesthetic that elevates every scene. The fusion of powerful rhythms with ethereal visuals creates a striking audiovisual experience.

A standout moment is the bold verse with which Jennie opens the track:
“I tell ‘em, ‘Down, now’ / I’m the energy, yes / I ain’t what you think about me / Cross me, please / I’ma keep it Z, Zen / Present, bless / Money can’t buy sixth sense.”

The music video is now available, marking the beginning of a new chapter in Jennie’s career, one that promises to solidify her as both a musical and visual icon.