Jennie from Blackpink stars in CHANEL’s new campaign for the 25 bag, blending fashion, movement, and freedom in a sophisticated proposal.
CHANEL has chosen Jennie from Blackpink as the face of its latest campaign for the 25 bag, a piece that symbolizes freedom and versatility. The campaign, directed by Gordon von Steiner, captures the essence of movement, with Jennie performing the iconic song She Drives Me Crazy by Fine Young Cannibals. Through dynamic visuals, the artist conveys a fresh and spontaneous style.
For Jennie, this project reflects her connection with fashion and self-expression. “This campaign celebrates movement and ever-changing energy, something I deeply relate to,” says the singer. Her presence brings a combination of sophistication and natural charm, highlighting the flexibility of the CHANEL 25 bag.
Available in three sizes, the bag features CHANEL’s signature quilting, an interwoven chain, and a functional design with multiple pockets. Its structure adapts to different lifestyles, offering comfort without compromising elegance.
“The CHANEL 25 bag symbolizes the freedom of movement.”
The campaign also includes a series of images captured by David Sims, where Jennie showcases a more natural and authentic style. With this launch, CHANEL reaffirms its commitment to modernity, individuality, and ever-evolving fashion.
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