Jennie returns to Chanel for FW25, embracing ’90s romantic flair and masculine-feminine elegance in a campaign that celebrates her style power.
Jennie, K-POP superstar, solo artist and fashion muse, once again takes centre stage in the new Fall/Winter 2025-26 pre-collection campaign by Chanel, photographed by Craig McDean in the elegant gardens of the Palais-Royal in Paris—one of Gabrielle Chanel’s most beloved places.
This collection draws from the masculine-feminine aesthetic of ‘90s rom-com characters, combining strong shoulders, layered tailoring and timeless cashmere coats. It’s a visual tribute to playful contrasts: preppy yet romantic, structured yet soft.
“The ’90s have always spoken to me—not just the fashion, but the spirit and the mood,” Jennie shares. “I love how women in rom-coms were strong and vulnerable at once. There’s something about the mix of feminine and boyish that really resonates with my own style.”
The looks are elevated with signature accessories like the Chanel 25 bag and a French beret, alongside standout pieces such as black corsets designed like men’s waistcoats and sharp leather coats.
“Wearing masculine silhouettes with feminine details reminds me that you don’t have to choose one or the other—you can be both, and that’s powerful,” she adds.
With each new campaign, Jennie continues to make an impact and solidifies her status as one of K-POP’s most influential figures in fashion, supported by major fashion houses like Chanel, who trust her vision and presence to define the future of style.
The collection is now available at selected Chanel boutiques worldwide.
