JENNIE and adidas Originals preview their highly anticipated collaboration with a campaign where ballet, movement and sportswear classics redefine contemporary style.
JENNIE x adidas Originals is beginning to reveal what it has in store. After building anticipation with a brief teaser centred around movement, the sportswear brand has released the first images from its highly anticipated collaboration with the BLACKPINK star, scheduled to launch on 1 September. The collection confirms a creative direction where sportswear, ballet and JENNIE’s personal aesthetic come together.
The new photographs offer a clearer understanding of a concept adidas initially introduced through a video showing JENNIE dancing. In those first images, the singer appeared wearing stirrup socks, micro shorts and a classic adidas track jacket, providing enough clues to suggest that dance would play a defining role in the project.
Now, the campaign develops that idea further, turning the body and movement into essential elements of its visual narrative. JENNIE’s poses incorporate recognisable references to ballet, while the proportions of the clothes establish a dialogue between traditional sportswear and one of fashion’s most prominent recent trends.
The ballerina aesthetic has spent several seasons moving beyond dance studios and into street style. Ballet flats, bows, leg warmers, fitted garments and silhouettes inspired by rehearsal wear have all found their way into everyday wardrobes. The adidas Originals and JENNIE collaboration taps into that phenomenon while interpreting it through the historic codes of a company closely associated with sport and urban culture.
The partnership has not appeared out of nowhere. JENNIE has maintained a relationship with adidas for several years, taking part in various campaigns and appearances connected with the company. During 2026, that relationship became even more visible through her participation in the global adidas Superstar campaign, where she appeared alongside figures including Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden and Tyshawn Jones.
One of the pieces that best captures this new creative direction is the JENNIE x adidas Superstar Square Ballet, a reinterpretation that transforms one of the brand’s most recognisable silhouettes.
The design retains the identity of the Superstar, but radically alters its proportions to bring it closer to the world of ballet flats. The shoe features a square toe, low-profile construction, an elastic strap across the instep and a decorative bow. The result deliberately sits somewhere between a trainer and a ballet flat, two categories that until recently appeared to belong to completely different worlds.
This combination also reflects the growing popularity of sneaker and ballet-flat hybrids, a trend encouraging new interpretations of traditional sports footwear. Rather than simply bringing back archive silhouettes, brands are experimenting with constructions capable of combining seemingly contrasting references.
For adidas Originals, the collaboration offers an opportunity to explore how its sporting heritage can evolve through the perspective of an artist whose influence extends far beyond music. JENNIE’s impact on contemporary fashion has made her a global style reference, particularly because of her ability to combine luxury pieces, casual basics and unexpected trend-driven elements.
With 1 September confirmed as the launch date, adidas is still keeping part of the collection under wraps. The first campaign images, however, already establish its defining language: movement, ballet references and iconic adidas sportswear transformed through JENNIE’s distinctive approach to fashion.
