Jennifer Lopez and Intimissimi present: “New Silken Intimacies”

Intimissimi unveils “New Silken Intimacies”, a collection with Jennifer Lopez, blending style, comfort, and Italian sophistication.

Intimissimi has officially introduced its latest collection, “New Silken Intimacies”, featuring global superstar Jennifer Lopez. This line is celebrated for merging comfort, style, and sophistication in an exquisite selection of bras and underwear, each piece reflecting the brand’s commitment to high quality and Italian craftsmanship.

The promotional campaign for this innovative collection has come to life under the creative guidance of Riccardo Ruini, with notable contributions from director Jacob Bixenman and acclaimed photographer Norman Jean Roy. Together, they have crafted a series of visuals that showcase Jennifer Lopez in the brand’s sophisticated lingerie, intertwining amidst lustrous silk fabrics. The images emphasize the fusion of lightweight microfiber comfort with the luxurious allure of silk, capturing the essence of Intimissimi’s design philosophy.

Crafted from the brand’s exclusive ultra-light microfiber, “New Silken Intimacies” are meticulously designed and handmade in Italy by skilled lingerie artisans. This results in innerwear that not only mimics the feel of silk on the skin but also offers the added benefit of enhanced durability for daily wear. Intimissimi’s new line redefines the foundation of essential lingerie, sculpting and embracing the body to ensure superior feel and appearance for every wearer.

Jennifer Lopez, in her role as Global Brand Ambassador for Intimissimi, shared her excitement for the collection, emphasizing its unparalleled blend of classic style, luxurious fabrics, and comfort. “I always seek quality fabrics and superior, comfortable fit. Intimissimi’s New Silken Intimacies collection is a perfect blend: classic in style and with luxurious fabrics,” says Global Brand Ambassador Jennifer Lopez. “It’s very important to feel comfortable and empowered with the pieces closest to your skin, and this collection achieves that. It feels like silk, but it’s made of an incredibly durable fabric that molds to your body like a second skin. And as always, it’s absolutely beautiful.”

Intimissimi’s latest collection also stands out for its celebration of femininity and craftsmanship, with each item in the lineup being named in honor of an Italian woman, symbolizing the brand’s dedication to elegance, style, and quality. The collection includes a variety of bras tailored to diverse needs and preferences, such as the Sofia bra, designed to enhance and offer natural support, and the Greta bra, which provides enhanced shaping capabilities. The Adele model, one of the highlights of the collection, is a wire-free bra designed to offer natural enhancement without compromising comfort or aesthetics.

Intimissimi firmly believes in the power of lingerie as a form of personal expression and empowerment. The “New Silken Intimacies” collection invites women to embrace their individuality, beauty, and strength every day, through the unmatched comfort, quality, and Italian elegance for which the brand is known.