JISOO returns as ALO’s global ambassador to unveil a Fall 2026 collection shaped by athleisure, tennis influences and the Pink Marshmallow shade.
JISOO is joining forces with ALO once again, becoming one of the leading faces of the Fall 2026 season. The BLACKPINK member, who has developed a close relationship with the American brand as its global ambassador, fronts a new campaign photographed in Seoul, combining sportswear, tennis-inspired pieces and versatile layers designed for cooler temperatures.
The images were shot by photographer Hong Jang Hyun and present a vision of activewear that extends far beyond the gym. ALO continues to strengthen an approach in which performance, comfort and current trends coexist within the same wardrobe, while JISOO demonstrates how sportswear can be effortlessly incorporated into everyday outfits.
One of the campaign’s strongest visual themes is Pink Marshmallow, the delicate pink shade that the brand has introduced across some of its key pieces this season. Its soft, feminine character contrasts with the technical construction of the garments, refreshing traditional sportswear through an especially appealing colour palette.
JISOO wears one of the designs set to attract the most attention: the Softsculpt Desire Tennis Dress in Pink Marshmallow. The dress features a fitted waist and a short, athletic-inspired silhouette that embraces the codes of tenniscore, a trend that continues to bring the aesthetic of the tennis court into contemporary street style.
The look also reflects one of the defining elements of ALO’s recent collections. The company is increasingly focused on creating pieces that retain a clear connection to exercise while simultaneously working as fashion staples capable of building a complete outfit.
The ALO Fall 2026 campaign also explores a more relaxed side of the collection. In another look, JISOO pairs the Alosoft Center Stage Sports Bra with an Accolade Zip-Up Hoodie, creating a contrast between close-fitting activewear and a more relaxed outer layer.
As autumn progresses, warmer pieces naturally become increasingly important. The singer also appears in the Sherpa Edge Bomber Jacket, a heavier design that introduces cosy textures into the collection’s athletic universe and makes it easier to adapt athleisure to colder days.
However, ALO does not restrict its Fall 2026 offering to coordinated workout sets. The campaign also features combinations closer to JISOO’s off-duty style, including a cropped grey hoodie worn with leggings and a striped button-up shirt layered over a tank top. These straightforward combinations reinforce the idea of a versatile wardrobe designed to move effortlessly between different moments of the day.
That connection between fashion, exercise and wellbeing plays a fundamental role in the collaboration. JISOO has explained that her demanding professional schedule makes setting aside personal time particularly important. For the artist, working out provides an opportunity to restore a sense of balance and clear her mind after days filled with numerous commitments.
