JiyongKim FW25: fashion as a play of light, shadow and deconstructed textures

JiyongKim unveils its FW25 collection with a visual campaign that blends light and shadow in a minimalist, textural and structural key.

The house has just launched its new Autumn/Winter 2025 campaign, a proposal that further consolidates its visual language through a sober, radical and deeply tactile aesthetic. Shot against static, minimalist backdrops, the campaign turns each garment into a study of form, volume and luminous composition.

Designer Jiyong Kim translates his technical mastery into pieces that challenge conventional proportions: structured coats, asymmetrical cuts, knotted details and deconstructed silhouettes merge with the brand’s signature sun-bleached finish. Layering and relaxed volumes dominate the stylistic narrative, while unexpected seams and slanted cuts lend rhythm and depth to the ensemble.

The colour palette opts for restraint: black and grey take centre stage, enriched by faded shades of blue that introduce a quiet elegance. Close-ups highlight the tactility of fabrics, while full-length portraits reveal how each piece interacts with the model’s stance, intensifying the bond between body and materiality.

With this new campaign, JiyongKim reinterprets its aesthetic universe in an almost sculptural key, proving that fashion can be a canvas where light and shadow converse with structure. The FW25 collection is now available to purchase through its online store.