Joey King adds a new chapter to her career as she is named global ambassador for Neutrogena, becoming the face of the brand’s innovative Evenly Clear collection.
The beauty industry continues to invest in personalities who feel genuinely connected to their audience. Joey King has been announced as the new global ambassador for Neutrogena, leading the launch of Evenly Clear, the brand’s first acne range developed specifically for adults.
The actress, known for her growing presence across film and television, has maintained a personal connection with the brand for years. “I remember watching Neutrogena adverts when I was younger and thinking I wanted to be there one day. I spent much of my childhood on set, wearing heavy make-up, so I always used their products. Partnering now with a brand that has been part of my routine for so long is incredibly exciting,” she explained.
The Evenly Clear collection was created to address an increasingly recognised dermatological concern: adult acne. Developed in collaboration with specialists, the line aims to deliver effective treatment without harshness, avoiding the common side effects associated with more intensive formulas.
The project includes the expertise of dermatologist Dr Dhaval Bhanusali, the brand’s global innovation partner, alongside Dr Muneeb Shah and a team of clinical experts. The result is a range focused on visible results and skin respect, designed to fit real routines.
In the campaign, Joey King takes on the role of a television game show host, blending humour with education to make dermatological care more accessible. The message is clear: modern beauty is no longer about unattainable perfection, but about consistent, informed care.
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