Jonathan Bailey sets the tone for a bold summer of style, spontaneity and seaside glamour with a campaign full of off-script charm.
Summer’s unofficial ambassador? Jonathan Bailey, without a doubt. The ‘Bridgerton’, ‘Wicked’ and upcoming ‘Jurassic World: Rebirth’ star is stealing the spotlight once again—this time not on set, but under the sun-drenched skies of southern Italy. Draped in linen, sporting those now-iconic sultry specs and his trademark British charisma, Bailey channels Martini Man meets dolce vita in a look that’s all about ease and allure.
While his recent collaboration with Martini is the official launchpad, the message goes far beyond branding. Shot in Puglia and styled by Emma Jade Morrison, the campaign is a playful ode to spontaneity. “Unplanned moments are the most unforgettable,” says Bailey, encouraging us to ditch the script, lean into the unexpected and savour summer with confidence and charm.
But Bailey isn’t the only one turning heads. Over in Mykonos, luxury boutique hotel Cali has teamed up with Missoni to unveil a bold new chapter in seaside chic. From sun loungers in vibrant zigzags to beach umbrellas and towels dressed in high-fashion flair, the Missoni Resort Club is a Mediterranean dream made real.
This summer, it’s clear: style isn’t about sticking to the plan—it’s about rewriting it.
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