Juergen Teller stars in the new Loewe campaign under the creative direction of JW Anderson

Loewe presents its SS25 campaign, captured by Juergen Teller, playing with scales and artistic references to redefine the balance between classic and contemporary.

Loewe has launched its new SS25 pre-collection campaign, again under the direction of acclaimed photographer Juergen Teller and designer JW Anderson. This collaboration highlights a series of portraits that capture a diversity of creatives, such as Ayo Edebiri and Drew Starkey, Leo Woodall, Rose Wylie and Sue Kroll representing different contemporary archetypes. The collection includes elegant designs, such as draped dresses and suits in cozy materials, with a special focus on iconic accessories such as the Puzzle and Squeeze bags.