Tommy Hilfiger reimagines classicism with Jung Hae-in as the star face of its new global campaign inspired by the world of motor racing.
This season, Tommy Hilfiger hits the accelerator, placing Jung Hae-in at the forefront of its new global campaign for Autumn 2025: The Hilfiger Racing Club. Under the umbrella of PVH Corp., the American brand explores a new era of preppy style, where timeless references are transformed into contemporary codes with an aesthetic driven by speed and reinvention.
Known for his quiet charisma and precise performances, Jung Hae-in embodies this fusion of tradition and modernity as a metaphor for the momentum that defines his career. “I’ve always loved that Tommy Hilfiger represents a classic style with character,” the actor shared. “This campaign celebrates the unexpected: familiar pieces with surprising details. It’s exciting to be part of a story that’s all about reinvention.”
Far from clinging to collegiate clichés, The Hilfiger Racing Club transforms Ivy League style into a cosmopolitan narrative spanning from New York to the most exclusive paddocks. In the campaign visuals, Hae-in appears in key looks such as a sand-toned tartan shirt under a suede jacket, a long navy cashmere coat, and a quilted gilet that captures the utilitarian elegance defining the collection.
This new chapter forms part of the wider narrative You’re Invited, No RSVP Required, which champions an individual, liberated and culturally fluid approach to preppy style. As Tommy Hilfiger himself explained: “Reimagining preppy style has been my creative vision for 40 years. This autumn marks the beginning of a new chapter that continues to challenge convention.”
Alongside Jung Hae-in, the campaign features international figures including Nicholas Hoult and Claudia Schiffer, reinforcing its global reach. Exclusive experiences, collaborations and race club-inspired events will also be unveiled to bring this vision to new audiences.
The Autumn 2025 collection is now available at tommy.com, in TOMMY HILFIGER stores worldwide and through selected wholesale partners.
