Kaia Gerber stars in the new Givenchy campaign, directed by Sarah Burton, with a fresh, feminine, and cinematic approach.
Supermodel Kaia Gerber is the new face of Givenchy in a striking visual campaign marking Sarah Burton’s debut as creative director of the French fashion house. Following her acclaimed career at Alexander McQueen, Burton embraces a powerful narrative centered on the female gaze and collaboration among creative women.
Burton explained that the concept was born from the connection between an actress and a director—a tribute to female strength in the worlds of art and fashion. With imagery evoking auteur cinema and a narrative-driven style, the campaign presents more than just clothing—it tells a story.
At only 23, Kaia Gerber solidifies her place as a style icon and muse for the world’s top fashion houses. This collaboration promises to mark a turning point in the legacy of Givenchy.
