Kate Moss stars in Elisabetta Franchi’s Spring 2025 campaign

This marks the first time Moss appears in advertisements for the Italian brand.

Elisabetta Franchi has chosen Kate Moss as the face of its new Spring 2025 campaign. Captured by renowned photographers Luigi & Iango, this is the iconic model’s debut collaboration with the brand. Designer Elisabetta Franchi described Moss as “a style icon” and the perfect muse for the campaign, highlighting her ability to embody “a unique balance of sensuality, strength, refinement, and audacity.”

The collection, titled “Femme Paradox,” explores the duality of opposites: masculine and feminine, light and shadow, strength and delicacy. This concept is reflected in the garments, which blend corsetry details, lace, and tulle with tailored jackets, all presented in a palette dominated by black-and-white contrasts.

In the campaign, Kate Moss showcases some of the brand’s signature pieces, such as structured jackets—an Elisabetta Franchi hallmark—and the ‘Everywhere’ bag, the season’s standout accessory.

The collection debuted in Milan last September, marking a milestone for the brand by celebrating ten years of runway shows. It also signaled the beginning of a new chapter with the arrival of Marco Bizzarri, former Gucci president, as chairman and investor through his personal holding, Nessifashion.

“With this collection, I wanted to highlight the Elisabetta Franchi woman: feminine, sensual, strong, powerful, someone who never gives up or turns away from a pair of heels. It’s a declaration of everything I have always believed in,” expressed the designer before the show.

In November, the Italian brand opened its first U.S. boutique at Bal Harbour Shops in Miami. Additionally, the Spring collection will be available at Saks Fifth Avenue, including locations in New York, Beverly Hills, and Houston.