Mariah Carey Kicks Off Christmas 2026 with Gucci and Prepares for the Return of Her Most Iconic Hit
Mariah Carey stars in Gucci’s new Christmas campaign, directed by Harmony Korine, and celebrates the start of the…
Gucci Brings Together Jin, NINGNING, Shawn Mendes and Tom Brady for Primavera, Demna’s New Global Campaign
Gucci unveils Primavera, a star-studded campaign transforming Demna’s first runway collection into a celebration of sensuality, individuality and…
NINGNING of aespa Captivates Gucci Again With the Most Sophisticated and Magnetic Campaign of the Moment
The K-pop star leads the latest chapter of ‘Beauty and the Bag’, transforming the Gucci Paparazzo into the…
Paris Hilton and Cindy Crawford turn Times Square into Gucci’s most ambitious runway show to date
Gucci’s Cruise 2027 collection transforms the heart of New York into a gigantic immersive campaign where fashion, pop…
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Gucci appoints Ningning of aespa as global ambassador
The K-pop star joins Gucci as an international face in a move that strengthens the link between luxury,…
Kate Moss seals Demna’s new direction at Gucci during Milan Fashion Week 2026
Demna’s Gucci Spring 2026 debut culminated with Kate Moss on the runway, signalling a shift towards body-conscious silhouettes…
Demi Moore stuns with a radical bob at Demna’s Gucci debut during Milan Fashion Week 2026
The actress reappears with a strategic bob haircut at Demna’s Gucci unveiling, aligning her image with the house’s…
Gucci’s New Borsetto Bag Wins Over Alex Consani and Vittoria Ceretti
Gucci unveils the Borsetto bag, its latest GG canvas design already spotted on Alex Consani and Vittoria Ceretti.…
Gucci celebrates human connection in its new ‘The Gathering’ campaign
The Italian maison explores community, belonging and emotional bonds through an intimate narrative starring Ni Ni, Song Wei…
La Famiglia: Demna Translates Gucci’s DNA Into Power, Attitude and a Rewritten Archive
The first Demna collection for Gucci has officially arrived in stores, transforming the house’s legacy into a language…
2025, the year that shook the fashion industry and redefined the rules of luxury
As the year draws to a close, 2025 leaves a clear map of global fashion: creative crises, shifts…
Gucci Pre-Fall 2026: the collection that rewrites Tom Ford’s lost legacy
A new creative phase awakens at Gucci under Demna’s vision, merging memory and modernity to reinterpret the sensuality…