The model joins Anua as the Korean brand’s first-ever global ambassador, championing a new vision of minimalist skincare.
The influence of K-beauty continues to reshape the global beauty industry, and it has now gained one of its most high-profile signings. Kendall Jenner has officially become the first global ambassador for Anua, one of South Korea’s fastest-growing skincare brands, reinforcing the rise of minimalist, functional routines centred on genuine skin health. The collaboration places the model within a new beauty chapter where natural glow, lightweight formulas and intelligent simplicity replace overly complicated skincare rituals.
The partnership feels anything but accidental. According to the brand, Kendall’s appointment reflects an aesthetic deeply aligned with Anua’s philosophy: clean, minimalist beauty built around effective products designed to integrate effortlessly into fast-paced lifestyles. Through the collaboration, Anua aims to expand its global reach while introducing the world of Korean skincare to even broader international audiences.
The campaign centres on one of the brand’s hero launches: the PDRN Collagen Glow Facial Serum Spray, a serum mist designed to deliver instant hydration alongside the coveted glass skin effect that has become synonymous with Korean beauty.
Kendall Jenner herself openly shared her enthusiasm for the brand, revealing some of her everyday favourites. “I first discovered the double cleanser, and it completely changed my skin. I also love their azelaic green serum and the PDRN, which gives me a luminous, natural glow. I’m a huge fan of the products,” she said.
Formulated with PDRN and hyaluronic acid, the spray promises to refresh, hydrate and revitalise the skin even during demanding days. Its ultra-fine formula, enriched with oil microcapsules, can be applied both before and after makeup without disturbing the finish, while also helping soothe stressed skin and enhance a more radiant complexion.
With this new partnership, Kendall Jenner further confirms that K-beauty is no longer a passing trend, but one of the defining pillars of contemporary luxury beauty.
