Kendall Jenner leads Prada’s FW25 campaign, a bold exploration of fashion in motion, kinetic elegance and unapologetic self-expression.
Prada has unveiled its new Fall/Winter 2025 campaign with a striking visual concept that blends energy, fluidity and sophistication. Captured by Oliver Hadlee Pearch, the campaign stars global brand ambassador Kendall Jenner, portrayed mid-motion to reflect “the intensity of dynamic life”.
Inspired by the notion of pictures in motion, the visuals depict models in seamless flow, gliding through each frame with unrestrained freedom. This perpetual movement echoes the collection’s central themes of kinetic grace, collective force and liberated expression.
The FW25 collection bridges technical rigour and effortless style. Key pieces include wool jackets, light poplin shirts and miniskirts, contrasted with antiqued leather pumps and distressed skirts that add texture and authenticity. Statement accessories such as the Enchaine leather bag, Dada Nappa, and the Explore Shoulder Bag in plush brown suede anchor the collection in timeless luxury.
In addition to the campaign stills, a video directed by Frank Lebon complements the story, focusing on the physical dialogue between body and garment — a poetic exploration of movement as a fashion language.
Head to Prada’s official website to discover the full FW25 collection and embrace this celebration of progressive, dynamic style.
