Jennifer Lawrence stars in the 2025 PrimaLuna campaign by Longines, a tribute to intimate elegance that transcends time and fashion.
Since becoming a Longines Ambassador of Elegance in 2022, the Academy Award winner fronts the new PrimaLuna 2025 collection. In the campaign, Lawrence appears in a poetic setting — an empty opera hall — underscoring the idea that true elegance is found in personal and authentic moments.
“The new PrimaLuna watch feels timeless. It embodies the kind of classic elegance that seamlessly transitions from day to night, from casual to formal,” says Lawrence, reinforcing the connection between her natural grace and the sophistication of Swiss watchmaking.
Beyond the campaign, Lawrence continues to shape a multifaceted career. As an actress, she has shone in titles such as ‘Silver Linings Playbook’, ‘American Hustle’, ‘Don’t Look Up’, ‘Joy’ and the ‘The Hunger Games’ saga. As a producer, she has championed projects through her company Excellent Cadaver, including ‘Causeway’, ‘No Hard Feelings’ and the documentary ‘Bread & Roses’, which was recognised with a Peabody Award. Her latest work, ‘Die My Love’, unveiled at Cannes 2025, further cements her profile as a committed and versatile creator.
The new PrimaLuna collection takes its inspiration from the moon, celebrating contemporary femininity with refined designs, sustainable materials and high-precision watchmaking. As global ambassador, Lawrence embodies the union between tradition and modern confidence that defines Longines.
-380x380.webp)
-380x380.webp)
