Kendall Jenner returns to the helm of FWRD with a new summer collection where Western style blends seamlessly with breezy silhouettes and touches of modern luxury.
Resuming her role as Creative Director of FWRD, Kendall Jenner makes a bold statement with a summer campaign that embraces the Western aesthetic through a refined, contemporary lens. Captured by Cass Bird and styled by Malina Joseph Gilchrist, the collection reinterprets the spirit of modern Americana through pieces that evoke freedom, sunshine, and character.




The edit features names such as Khaite, The Row, and Kemo Sabe, showcasing denim jumpsuits, crochet bikinis, and airy slip dresses – all paired with statement boots and rustic-inspired accessories. The campaign continues the narrative of Kendall’s spring edit, released in April, further establishing her signature vision at the forefront of the platform.
From suede jackets to cropped knits and micro bikinis, the capsule encourages effortless summer styling with confidence. Appointed Creative Director in 2021, Jenner proves once again why her perspective continues to set trends in the luxury e-commerce space.




Explore her full selection now on the FWRD website and be inspired by this new Americana-chic chapter in fashion.