Kendall Jenner stars in one of the new campaigns for Tory Burch’s Sublime perfume.

Tory Burch launches Sublime, a new fragrance that merges her creative vision in fashion and beauty, highlighting elegance and modernity.

Tory Burch, renowned designer and entrepreneur, has released her latest fragrance, Sublime, in collaboration with Shiseido. This launch marks a new milestone in her creative approach, aligning her fashion vision with beauty. The fragrance, available at Ulta Beauty and Tory Burch boutiques, stands out for its unique blend of leather, rose, osmanthus flower, and mandarin, with additional notes of ivy, patchouli, and magnolia.

Inspired by an old leather bag Burch found in Antigua, the essence of Sublime seeks to capture a combination of nostalgia and modernity. The bottle design, created by artist Malin Ericson, reflects this duality, featuring an off-center logo that symbolizes the brand’s ongoing evolution.

The launch also includes a campaign featuring Kendall Jenner, chosen for her elegant style and entrepreneurial spirit. With an innovative marketing strategy targeting young consumers and a focus on social media platforms like TikTok, Sublime is set to resonate with a global audience.

While there are no immediate plans for expansion beyond fragrances, Burch and her team are open to exploring new categories in the future, solidifying Tory Burch as a comprehensive lifestyle brand.