American actress Kiernan Shipka is the face of the new fragrance Nina Le Parfum by Nina Ricci, which will be released in France on Monday.
“I have a very personal history with Nina, the perfume,” said Nina Ricci designer Harris Reed. “I always used to play with that perfume from my mother’s collection. It had a fascinating shape, and I have beautiful memories of cherishing it as a keepsake. So when I started at the house, the perfume was something I wanted to work on quickly.”
Nina by Nina Ricci, the original fragrance of the franchise with apple-shaped bottles, was launched in 2006. Puig is the owner of Nina Ricci.
“Finding a muse for this campaign was important because it’s the first time the house has a face for one of its fragrances,” Reed continued. “I immediately knew it had to be Kiernan Shipka. No one can seduce you like an actor, with an expression, their way of being, and their attitude.”
Kiernan Shipka is part of Reed’s inner circle.
“I wanted to be very bold, so we filmed in a massive French castle,” they explained. “The choreography was done by the incredible Yoann Bourgeois. It was about creating poetry. I wanted to bring back romanticism, give it a 21st-century twist. Kiernan embodies it, youthful optimism while also claiming her innocence, so she really fit the script we were working on. She is an icon.”
Shipka rose to fame when she appeared on “Mad Men” as a child actress. She then starred in the Netflix series “Chilling Adventures of Sabrina” for four seasons, among other projects. Recently, Shipka stars in “White House Plumbers,” a drama miniseries about the Watergate scandal.
The Nina Le Parfum campaign takes place in the Château de Vaux-le-Vicomte in France and maintains a theme of forbidden fruit.
“As for beauty, I take a fashion approach, presenting a narrative and highlighting the imagery in a striking way,” Reed said. “I also wanted to bring back the romantic look to the bottle. I wanted it to look like a jewel, like a dream and not just a product on a shelf.”
Nina Le Parfum was created by master perfumer Olivier Cresp and perfumer Ilias Ermenidis, both from Firmenich. The fragrance includes notes of three types of apples, orange blossom, gardenia, tuberose, amber wood, and vanilla.
The floral, fruity, and woody eau de parfum will be launched worldwide after its release in France.
Nina Le Parfum joins Nina’s line of clean and vegan fragrances, which also includes Nina Rouge, Nina Extra Rouge, and Nina Nature. At least 90 percent of the ingredients in its formula are derived from nature, some of them recycled. The bottle of Nina Le Parfum is made from 20 percent recycled glass.
