Kim Kardashian stuns Times Square with 60-foot balloon of herself

The businesswoman has taken over the iconic New York square with an image of herself in a bikini to promote the SKIMS swimwear line.

When it comes to business strategies, Kim Kardashian is the queen and never fails to surprise us. This time, as part of the campaign for her new swimwear line from SKIMS, Kim stunned New Yorkers with an imposing image of herself in a bikini. The influencer and businesswoman appeared as a giant balloon nearly 60 feet in height, lying horizontally in the heart of Times Square, leaving passersby astonished and somewhat confused.

The balloon, which replicated a blue bikini Kardashian wore in a recent photoshoot for SKIMS, showcased her famous curves and toned figure. This striking advertising strategy clearly demonstrated that the businesswoman has mastered the art of promotion, using her media presence to draw attention to her brand.

Kardashian herself shared her amazement on Instagram: “I can’t believe there’s a 60-foot balloon of me in a SKIMS swimsuit in the middle of Times Square.” She also expressed her excitement for the collection, which she says has something for everyone: “Whether you’re on holiday or at the beach, it’s about feeling confident and amazing in what you’re wearing,” she said in a statement. According to SKIMS, their swimwear offers “the perfect passport to a sexy wardrobe, ideal for a getaway that radiates effortless confidence and style.“