Kim Petras crowns Awe Inspired’s “Queen of the Fairies” collection: jewellery that empowers and reclaims queer femininity

Kim Petras stars in Awe Inspired’s latest collection, redefining queerness with mystical, powerful jewellery that carries a social message.

In a world where labels still try to confine, Kim Petras once again breaks the mould. This time, she does so as the radiant queen of Awe Inspired’s new Pride collection, titled ‘Queen of the Fairies’. But it’s not just about glitter and wings: the collection was born with a clear mission — to reclaim what was once an insult and transform it into a symbol of strength.

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Since Jill Johnson founded the brand in 2018, after surviving cancer for the third time, Awe Inspired has had one goal: to empower those who have truly known what it means to resist. And in Kim, they found the perfect muse. A pop icon, a trans woman, and a powerful example of unapologetic self-affirmation, the artist embodies that blend of vulnerability and strength that turns each piece in the collection into a statement.

The line features rings, brooches, necklaces, and charms crafted in sterling silver and 14k gold vermeil, with ethereal silhouettes inspired by the natural world. Dragonflies, beetles, flowers, and wings intertwine with an almost magical level of detail. The result: jewellery that looks as though it’s emerged from an enchanted forest — but made for those who walk with purpose.

What’s more, for every Fairy Coin Necklace sold, $10 will be donated to GLSEN, an organisation promoting safe and inclusive spaces for LGBTQ+ youth in the United States. Because yes, glamour can also be a tool for change.

Far from the pastel clichés of fairycore, this collection elevates femininity to a darker, dreamlike realm — where beauty meets empowerment. Where jewellery doesn’t just adorn: it tells stories. And Kim Petras’ story — of the girl who dreamed of stardom and ended up crowned queen — is one that inspires a whole generation to shine on their own terms.