The new SS25 collection from Lacoste Watches & Jewelry, featuring KJ Apa, redefines urban style with the LC33 watch.
KJ Apa’s rebellious and effortless energy once again sparks conversation, this time as the face of the SS25 collection from Lacoste Watches & Jewelry. In a bold move to fuse technology, accessible design, and the essence of the brand’s iconic crocodile, Lacoste introduces its latest creation: the LC33 watch, a versatile piece that redefines urban style for just €99.
Lacoste’s fearless spirit is embodied in every detail of the LC33. Designed for those who seek more than just an accessory, this model seamlessly blends analogue and digital movement within a minimalist, modern, and functional design. More than a watch, it’s a statement of attitude.
Among its features, the LC33 includes an alarm, chronograph, and calendar functions, along with indicators for hours, minutes, seconds, month, week, and day. All of this is displayed on a clean dial, where two digital screens feature electroluminescent (EL) backlighting, a sustainable system that uses coloured phosphors to provide uniform and efficient illumination.
With this collection, Lacoste reinforces the idea that luxury can be accessible, dynamic, and conscious. And who better than KJ Apa, with his relaxed style and natural magnetism, to embody this philosophy? The campaign explores the duality between technical precision and creative freedom, inviting a new generation to connect with the brand’s timeless codes through a fresh and authentic perspective.
The LC33 is more than just a watch, it’s an invitation to embrace the moment with the confidence and charisma of a crocodile that never goes unnoticed.
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