Lamine Yamal and Aitana Bonmatí join Adidas to promote support in sport

Adidas launches ‘You Got This’, a campaign that promotes positive support in sport, combating pressure and creating a motivating environment for athletes.

Adidas has launched ‘You Got This‘, a global campaign aimed at transforming the culture of sport by fostering positive support within teams. With the backing of figures like Aitana Bonmatí and Lamine Yamal, the brand seeks to combat the negative attitudes that affect athletes, especially at the amateur level.

A recent study revealed that 4 out of 5 athletes have experienced comments or behaviours that diminish their motivation. Among the most common factors are excessive pressure, shouting on the field, and constant criticism. To change this reality, Adidas has developed the ‘Sideline Effects‘, a series of strategies to encourage a more positive environment in sport.

Aitana Bonmatí, world champion, highlights the importance of receiving support from an early age, which is why she promotes positive values through her own football campus. Meanwhile, Lamine Yamal emphasises the key role his close-knit support system plays in maintaining his self-confidence.

With this initiative, Adidas is committed to inspiring 20 million people to enjoy sport without the fear of judgment or pressure, reinforcing the idea that a supportive and motivating environment can make all the difference in any athlete’s experience.