In Monte Carlo, Lando Norris clinched victory at the Monaco Grand Prix and was awarded the trophy in a stylish Louis Vuitton Trophy Trunk.
On 25 May 2025, Lando Norris stood atop the podium after winning the FORMULA 1 TAG Heuer Grand Prix de Monaco, receiving the trophy in an exclusive Trophy Trunk designed by Louis Vuitton. This edition marked the ninth instalment of the collaboration between the Maison and Formula 1, strengthening the bond between luxury and top-tier motorsport.
The trunk, designed to protect and elevate the trophy, played a key role in the event: from the starting grid, through the national anthem, to crowning Norris on the podium. Louis Vuitton seized the opportunity to showcase its mastery of artisanal design, aligning its identity with the speed and precision of the sport.
Additionally, the brand unveiled a redesigned logo created especially for this race, incorporating visual effects that evoke heat and movement, mirroring the exhilarating energy of the Monte Carlo circuit. This rebranding appeared on trackside hoardings and signage, fusing the worlds of fashion and Formula 1 adrenaline.
Norris’s victory, accompanied by the iconic Louis Vuitton Trophy Trunk, reinforces the brand’s presence at the pinnacle of motorsport, where design, luxury and speed unite to create an unforgettable spectacle.
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