Levi’s and Sacai come together once again to launch an innovative Spring-Summer 2025 collection infused with a rebellious, urban spirit.
Levi’s and the Japanese brand Sacai introduce a bold new collaboration with a Spring-Summer 2025 campaign inspired by the rebellious essence of James Dean. Captured through the lens of Craig McDean and styled by Karl Templer, the collection embodies a contemporary urban aesthetic, set against the backdrop of New York’s Lower East Side.

Starring actress and model Chase Sui Wonders and model Chandler Frye, the campaign highlights key pieces such as denim jackets with sculptural cuts, a feminine camisole-strap jumpsuit with flared legs, and reversible garments in Matelassé twill. The menswear silhouettes mirror the women’s designs, maintaining a more refined and minimalist line.
The collection includes unisex styles, such as ultra-wide jeans with seven pockets and a mid-rise waist, reinforcing Sacai’s signature gender-fluid approach.
The collection will be available at pop-up stores and select retail locations: Selfridges on 26 May, Landmark Hong Kong on 27 May, and globally from 28 May via levi.com, the Levi’s app, and selected stores from both brands.