Lewis Hamilton and Hajime Sorayama reunite fashion and motorsport with the second drop of ‘INFINITY’, a futuristic collection debuting ahead of the Japanese GP.
The legendary Formula 1 driver, Lewis Hamilton, arrives at the Japanese Grand Prix not only with his talent on the track but also with his passion for fashion. In collaboration with renowned Japanese artist Hajime Sorayama and his brand +44, Hamilton launches the second drop of the ‘INFINITY’ collection, a line that fuses motorsport with futuristic art.
The collection, which first debuted two years ago, reflects the connection between both creatives, who share a love for cars and cutting-edge design. Hamilton has highlighted how the chrome graphics and automotive accessories capture the essence of this collaboration.
This new release, launching just before the Suzuka races, includes black hoodies and sweatpants featuring Sorayama and +44’s iconic red branding. The standout piece of the collection is an illustration of a robotic horse, a signature of the Japanese artist. Additionally, a red-to-black gradient bowling shirt and a long-sleeve top are also featured. To complement the range, a race-coded cap in the same colour scheme completes the collection.
Set to launch online on 2nd April, the collection is expected to be a hit in Japan and beyond, solidifying the fusion of speed and style.
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