Old Navy is shaking up the fitness scene with its latest campaign, featuring Lindsay Lohan, Charo, and others — spotlighting both style and performance.
Old Navy launches its first major activewear campaign in over a decade — and it’s making a bold statement. Under the tagline “Old Navy, New Moves”, the brand unveils a fresh and dynamic collection featuring celebrities such as Lindsay Lohan, the iconic Charo, Dylan Efron, and influencer Quen Blackwell.
The campaign, already generating buzz on social media, includes TV ads, digital platforms, cinemas and public spaces, highlighting the versatility and energy of the new “Old Navy Active” line. The main advert, set to the classic track “Whip It” by Devo, features the stars working out in style, showcasing the comfort and functionality of the garments.
Old Navy, part of the Gap Inc. group, is making a strong push into the fitness segment after being ranked the fifth best-selling activewear brand in the US, according to Circana — and the only one in the top five to gain market share in 2024.
