LISA, member of BLACKPINK, makes her debut as guest designer for KITH Women Spring 2026, merging romanticism with after-dark aesthetics
The relationship between pop stars and fashion is no longer limited to advertising campaigns. Now, they design.
LISA takes a decisive step in that direction by becoming Guest Designer for KITH, signing the first collection created under her personal vision. The collaboration marks a new chapter in her career, where she moves beyond style ambassador to creative force.
Although her global rise began with BLACKPINK, her recent trajectory has broadened considerably: a solo career, a television debut in ‘The White Lotus’, and preparation for her first major film role. Fashion was, in many ways, the logical next territory. Her image has long been one of the most influential in K-pop, capable of setting trends across social media and runways alike.
The KITH Women Spring 2026 collection: Designed by LISA is built around two aesthetic archetypes: Hopeless Romantic and After Dark. In the campaign, the artist embodies both, reflecting the duality that defines her public persona — softness and strength, light and nocturnal intensity.
The first line leans into airy white fabrics, lace and ethereal silhouettes. The second introduces a sharper, urban mood: lamb leather, mesh, black tones and metallic finishes. Rather than imposing a singular identity, the collection encourages transformation without losing individuality — a core concept within her creative universe.
The partnership evolved from her appearance in the KITH Women Summer 2024 campaign. Instead of simply lending her name, LISA contributed to the conceptual development of the pieces. In an era saturated with collaborations, authorship matters.
The collection launches on 20 February via the brand’s official website and selected stores — signalling not a one-off capsule, but the beginning of a broader creative evolution.
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