Loewe and On: the fusion of luxury and technology in footwear

Loewe and On merge luxury and technology in the new ‘Cloudtilt 2.0’, a trainer that combines innovative design, comfort, and high-performance functionality.

Loewe and On have joined forces to create a collection that blends Spanish luxury craftsmanship with Swiss technological innovation. This collaboration introduces the ‘Cloudtilt 2.0’, an evolution of the original ‘Cloudtilt’, designed to deliver exceptional comfort and performance.

The Cloudtilt 2.0 stands out for its high-performance mesh construction and premium-quality materials, ensuring enhanced durability and support. It features rubber toe protectors, additional padding in the tongue and collar, and a heel tab branded with Loewe and On, seamlessly combining aesthetics with functionality.

This collaboration not only highlights the commitment of both brands to excellence but also reflects their shared vision of merging luxury style with advanced technology. The design of the trainer goes beyond performance, serving as a statement of unique identity with details that showcase Loewe’s heritage and On’s innovation.

In addition to delivering quality footwear, this partnership underscores the significance of integrating fashion with high-performance sportswear. Loewe and On position themselves as pioneers in crafting products that unite luxury and practicality. With this collaboration, the brands set a new benchmark in the footwear industry, offering a product that is both a fashion statement and a high-performance tool.