Loewe has appointed Minsi Ko as its new ambassador, highlighting her unique style and connection to art.
Loewe, the renowned Spanish luxury brand, has announced the appointment of Minsi Ko as its new ambassador. The South Korean actress, known for her versatility and unique style, joins the Loewe family at a key moment for the brand. Ko has been a prominent figure in the entertainment industry, with roles in popular series such as Sweet Home and Love Alarm, and her presence in fashion has only strengthened her image as a style icon.
Her selection as an ambassador is noteworthy for her connection to art and culture, two elements that Loewe deeply values. The brand, famous for its focus on creativity and design, has found in Ko the perfect ambassador to represent its modern and sophisticated vision.
The announcement comes after Ko’s participation in Loewe’s presentation for autumn 2025 at the recent Paris Fashion Week, where she was photographed in front of two impressive tomato sculptures, a reference to the upcoming Paula’s Ibiza collection.
With this move, Loewe reinforces its commitment to innovation and its connection with influential figures in global culture, positioning Ko as a key player in its future.
