Loewe welcomes the summer season with its latest ‘Paula’s Ibiza’ collection, an ode to freedom, nature, and relaxed style under the Comporta sun.
As temperatures rise, Loewe brings back its iconic ‘Paula’s Ibiza’ line, an unmistakable sign that summer is just around the corner. This time, the brand whisks us away to the golden sands of Comporta, Portugal, where photographer Gray Sorrenti captures vibrant moments starring actors Sophie Wilde, Enzo Vogrincic, and Jamie Dornan.
The campaign immerses us in island living, from sunrise to sunset, with a focus on the intimate connection between humans and nature. Scenes are framed by natural elements like dry branches, rustic fences, and wild greenery, enhancing this sense of harmony.
Among the standout pieces is the now-viral tomato-shaped bag, accompanied by seasonal espadrilles, raffia totes, and oversized sunglasses. The garments, defined by flowing silhouettes, handcrafted details, and compass motifs, evoke a sense of playfulness and exploration. Nature continues to serve as muse, reimagined in charms, pins, and distinctive patches. The new collection will be available online from 17 April.
