L’Oréal strengthens its beauty expansion with an investment in Jacquemus

L’Oréal invests in Jacquemus, signing an exclusive long-term beauty partnership to drive its international expansion.

L’Oréal has made a strategic move in the fashion and beauty world with its recent minority investment in the French brand Jacquemus. This collaboration includes an exclusive long-term beauty partnership aimed at boosting the brand’s growth and expanding it into new horizons. The brand, known for its stunning fashion shows in unusual locations such as lavender fields and the Palace of Versailles, has confirmed that it will use the investment to open new stores in 2025 and 2026, as well as explore its entry into the beauty sector.

Jacquemus, founded 15 years ago by Simon Porte Jacquemus, is characterised by a unique approach to fashion, where creativity and originality are key. The deal with L’Oréal will allow the brand to integrate beauty products into its universe, expanding its presence and consolidating its position as one of the leading luxury brands.

This move not only strengthens the L’Oréal Luxe portfolio but also reflects Jacquemus’ vision of expanding its brand into new territories, bringing fashion creativity into beauty and vice versa. Without a doubt, this partnership is expected to propel the brand to new levels of international success.