Jung Kook stars in “Feel The Fit”, Calvin Klein’s Autumn 2026 campaign blending denim, movement and ’90s attitude.
JungKook once again proves why his relationship with Calvin Klein has become one of the most recognisable collaborations between fashion and music. The BTS member stars in the third chapter of “Feel The Fit”, the American brand’s Autumn 2026 denim campaign, transforming the confidence that comes from finding the perfect pair of jeans into movement, rhythm and attitude.
Directed and photographed by Renell Medrano, the campaign draws on a familiar feeling: that moment when an outfit imagined in your head works exactly as you hoped. Jung Kook brings the concept to life through an energetic choreography that begins with the sharp sound of a zip and develops to the rhythm of classics including My Prerogative and Cut the Cake.
“After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” Jung Kook explains. “There’s something about the fit and attitude that really resonates with me. Bringing that feeling to life through music and movement made this campaign especially fun.”
The collection also revisits some of the defining silhouettes of 1990s denim, reinterpreting them for the contemporary wardrobe. Among the standout pieces is the updated ’90s Straight Jean, available in washes ranging from deep indigo to a warmer mid-blue.
