Jung Kook and Chanel Elevate Their Partnership With 1957 L’Extrait de Parfum, the Maison’s New Olfactory Jewel
Jung Kook of BTS introduces 1957 L’Extrait de Parfum, Chanel’s new creation bringing together haute perfumery, history and…
V of BTS Becomes Champion’s New Global Face and Opens a New Era for the Iconic Brand
V of BTS leads Champion’s global True Champion Autumn/Winter 2026 campaign, a partnership connecting music, fashion, sport and…
Madonna, Justin Bieber, BTS and Shakira turn the first World Cup Halftime Show into a global fashion runway
The FIFA World Cup Final Halftime Show made history with standout looks from Saint Laurent, Roberto Cavalli, Louis…
Nike and BTS Launch ‘ARIRANG’ Tour Merch Collection and Reinvent Fan Fashion with Customisable Pieces
The partnership between Nike and BTS transforms the ‘ARIRANG’ World Tour into an immersive fashion experience with exclusive…
BTS sweep the AMAs 2026 and are crowned Artist of the Year after dominating every category
The South Korean group conquered the 2026 American Music Awards, winning every category they were nominated in and…
BTS’ RM suffers ankle injury ahead of highly anticipated Netflix comeback concert
RM of BTS has sustained an ankle injury ahead of the group’s Netflix concert, which will limit his…
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BTS return after six years with ‘ARIRANG’: the album marking a more mature and global new era
BTS release ‘ARIRANG’, their highly anticipated fifth studio album, featuring 14 tracks that connect their Korean identity with…
J-Hope of BTS and Louis Vuitton unveil a new sneaker in collaboration with Pharrell: luxury and streetwear in a pink key
The artist J-Hope and Louis Vuitton introduce a new BUTTERSOFT sneaker in pink suede, blending luxury, streetwear and…
BTS announce their highly anticipated album ‘ARIRANG’ with Diplo, Kevin Parker and Mike WiLL Made-It among its producers
BTS have revealed the tracklist for ‘ARIRANG’, their first studio album in six years, featuring producers including Diplo,…
V, the Global Obsession: BTS’s Star Emerges as One of the World’s Most Searched Figures
BTS’s V ranks fourth globally on Google searches in 2025, reaffirming his influence as one of K-pop’s strongest…
Jimin of BTS makes Spotify history by surpassing 6.5 billion streams with solo songs alone
Jimin reaches a historic milestone on Spotify, cementing his global power as a solo artist beyond the BTS…
BTS confirm March 2026 release date for their fifth album and announce global tour
The global group sets the date for their fifth album and confirms a world tour after nearly four…