Louis Vuitton’s 2025 holiday campaign, ‘Le Voyage des Lumières’, celebrates light, travel, and the timeless elegance of the French maison.
The French house has illuminated the festive season with ‘Le Voyage des Lumières’, a campaign that pays tribute to the fleeting beauty of light and the spirit of travel that has defined its legacy. Directed and photographed by Jonas Lindstroem, the campaign blends the maison’s signature visual sophistication with a poetic narrative: a lantern engraved with the brand’s monogram travels from the Paris ateliers to a snow-covered landscape, lighting up the night beneath the northern lights.
Launched digitally across social media and on the brand’s official website, the campaign evokes scenes of warmth and connection: friends playing backgammon beside a Music Trunk with a record player, couples admiring frozen lakes, and a mother and child watching hundreds of lanterns rise above Paris’ iconic Pont Neuf, next to the brand’s headquarters.
This luminous ode arrives just after Thailand’s Yi Peng Lantern Festival, an age-old celebration symbolising hope and new beginnings. Lindstroem, who previously collaborated with Vuitton in 2023 on the Tambour Street Diver collection, reaffirms his minimalist and emotional style here.
The campaign features the My Capucines, Speedy P9, Side Trunk, Christopher, and Express bags, alongside the fragrances Imagination and Attrape-Rêves, and the Color Blossom and Damier jewellery pieces. These items will be showcased in exclusive pop-ups in Beijing, Kuala Lumpur, and Sydney, accompanied by window displays inspired by night skies and Chinese lanterns—where luxury and tradition meet in perfect harmony.
