Margot Robbie leads the CHANEL 25 campaign, the handbag poised to dominate 2026, with a film inspired by Kylie Minogue.
Margot Robbie returns to the forefront of global fashion as the face of the new CHANEL 25 campaign, a handbag destined to become one of 2026’s most coveted accessories. The Maison embraces a bold visual narrative through a film directed by Michel Gondry, already sparking conversation across social media.
The concept is unmistakable. Inspired by the iconic music video ‘Come Into My World’ by Kylie Minogue, the film presents multiple versions of Robbie walking through a Parisian street, each carrying a different iteration of the bag. This visual repetition plays with ideas of identity and personal style, reinforcing the message of versatility.
Kylie Minogue’s cameo appearance is no coincidence. It directly connects to the original reference while introducing a nostalgic layer that elevates the campaign’s cultural impact.
Beyond the film, imagery captured by Craig McDean expands the visual universe. In these shots, Margot Robbie appears in a variety of looks — from structured tailoring to more relaxed styling — demonstrating how the CHANEL 25 adapts seamlessly to different contexts without losing its essence.
Originally launched in 2025, the bag retains the Maison’s signature codes: quilted leather, a chain interwoven with leather and the iconic double C. However, it evolves towards a softer, hobo-style silhouette, incorporating external pockets that enhance its functionality.
One of the standout pieces in the campaign is the CHANEL 25 Mini, available in a wide palette of colours — black, white, beige, pink and burgundy — and crafted in materials ranging from smooth leather to denim and canvas.
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